Is Website Different From A Blog?
Is there a difference between website and blog? Are they not same? Then why many people or businesses have both website and blog. It is really complicated, when you are planning to go on the internet and cannot decide whether to launch a blog or create a website. Both terms need to be understood, so that you can fulfill your goals.
- Content is static
- One-way communication, no interactivity
- Communication regarding product
- Website is requirement for almost every business
- Content gets updated regularly
- Informative & educational
- Interactive regarding customer or industry problems
- Only some business or people have blogs
How website works?
Website is virtual store, which sells products and services. It is an ideal platform to advertising and self-promoting. People expect buying, selling or promotions, when they come to your website. At the point, when they are in need of your product or services and in verge of making purchase they visit a relevant website.
Purchases can be made directly from their website or use it to find your physical location, so they can give your store a visit in person. After making a purchase, the possibility of not returning to your location is high.
As the website is static, you cannot build relationship with existing and prospective customers. Once a purchase is made, there is no chances for interaction, so relationship gets no break to grow and develop.
What is a blog?
Bloggers consistently supply helpful and informative content to their existing and potential clients. Blog keeps the customer engaged and even communicate with the blogger. The interaction has a good potential, which includes asking of questions and clearing their doubts.
Content gets great dimension on a blog, which is not received from website content. Writing and updating a blog regularly will eventually make you a niche expert and people will approach you for solutions. It will promote plenty of discussion. Thus the relationships get developed as well as strengthened. Even though several readers you interact will not convert into customers, it is acceptable.
Fortunately, they get a chance to communicate without any concern or pressure of being pushed to buy. The people get to know your integrity level, passion for your offering and knowledge you share.
Main aim of blog is to offer valuable and helpful information via interesting content. It does not aim to promote or sell anything. If it is used as an advertising platform then you will gain disappointing results. It is a way to build relationship and credibility, which is got only when people get familiar with you as a person.
Both work differently! Both serve different purpose! Both increase online exposure! Both are crucial to strengthen online business reputation!