Within a corporation, a content management tool does a lot of things:
- provides Web access to Web page content owners directly
- allows for faster updates of Web pages
- provides an easy-to-use interface where content owners don't need to know HTML
- creates accountability, as most content managers can track logins and changes to various pages within the site
Web Access Direct to Content Owners
In most companies, the Web Developers don't write the content for the pages. They simply put it up in a format that is Web ready. With a content manager, the content owner can access the parts of the site that they own and publish them, often directly to the Web site or staging server.
At my current company, many people know that I put up Web pages, so when they have a request for a change, they often call me directly. However, unless it is simply a text error or bad link, I have to forward the request on to the content owner. Then, if the content owner would like the change made, she or he will request it through our workorder system. With a content management system, the content owner could make the change directly, and bypass the workorder completely. And with some content management systems, the requestor could submit the request through the content management tool, and it would be sent to the content owner to approve.
Don't Need HTML
Most content managers work in a templated environment. So, if you were to add a link to a new press release, you would enter in the link title, URL, and description into different fields in the content manager form. The content manager would then build the link for you. For longer text blocks, such as a full press release, many content managers aresmart enough to do things like add paragraph tags, make links clickable, and put in other formatting.
Content management software can sometimes be set up with user accounts, and access rights. This means, that some pages may only be editable by specific accounts. And changes that are made to the Web site are tracked and often using change management tools, it is possible to back out of a change that was made in error.