It is always very important for any site’s visitors to see logical URLs instead of a junk set of symbols. First of all, you make him find any page he was interested not so long once more without any difficulties. The second is that clear URL in the address line increases your customer’s satisfaction of your company too. Moreover, the most of search engines don’t index non optimized URLs, so you can make a little step forward to the proper search engine optimization.
For this feature you just have to enter the name of a page you wish to be used in the URL. For example, entering the URL name “company” for the page of the site http://www.yoursite.com/, the whole URL will look this way: